Archive for the Blogs and blogging Category


Digital Marketing Insights In 2013

In a recent econsultancy blog post ‘30+ fascinating stats from Econsultancy’s Q1 2013 reports’ some interesting stats were revealed. Click on the link to see the full report. Just to be clear before we start. What is ‘digital marketing’? Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, [...]

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Yes, Content is King’, but it’s how you use it that matters

Welcome back to this second half where we are considering the notion that Yes Content is King’, but then it’s how you use it that matters most. We continue where we left off in the last ‘Content is king’ presentation and start with consideration of our second key point. Key No 2. There has to [...]

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Content is king but it’s how you use it that counts

Continuing on from where we left of last time So the key is to develop arrangements to find out what each of your target prospects and existing clients, community by community, sector by sector, want by listening to or reading what they have to say. Now I know most miss out this stage. The professional’s [...]

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The Socrates Template For WordPress

Very frequently I get asked about the template we use for this blog. It is the Socrates template I can say that we have been really pleased with how it has worked for us; the functionality is great, the support, if issues arise, is 1st class and it really serves our purpose well. I can [...]

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Perfectionism And Procrastination When Working Online

This video presentation, whilst taken from our accountancy sector coaching course, is nonetheless valid across all professional service sectors. It looks at the terrible twins, Perfectionism And Procrastination when it comes to doing things online, particularly when it comes to writing content, setting up blogs and making videos. See it as a valuable wake up [...]

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Email lists are critical if you’re concerned about, how to get your videos out.

Hi If you’re making videos and you want to get them out to those target prospects that you’ve made them for, then your email list is very, very important. So why is it that so many neglect this mission critical area in their marketing? In this post lets consider some basics you need to be [...]

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Google and Author Rank in 2013

Hi Thanks for coming back. AuthorRank has been being talked about for a year now and its becoming really important if you want your pages, your copy to rank well in the search engines. But what is Author Rank? AJ Kohn in his Blind 5 year old blog tells us The central idea behind AuthorRank [...]

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What are Web 2.0 and the social media?

Using social media for marketing But exactly what are Web 2, and the social media? And what is the attention age? Julia Soul said: “If you are never scared, embarrassed or hurt, it means you never take chances”. Never were a phrase better used than in the context of professional service marketers considering using social [...]

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Local internet marketing: what is it and what does it cost?

local internet marketing The question I’m most frequently asked by those visiting the blog and who are familiar with my stuff is what is it that you exactly do? You can’t just be giving great stuff away and that’s it! Absolutely right I say; but if you’ve been following my blog posts you’ll know why [...]

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Using social media for marketing: but which of the social media should you focus on?

Using social media for marketing In this short video we’re going to be talking about: using social media for marketing and asking the question, which of the main players amongst all the social media should you the business owner of a professional service firm be focusing on? But before we do its important to note [...]

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